One of the world’s leading medical device makers launched a new product, experiencing explosive growth virtually overnight. Orders flooded in before they could build a stable operational foundation for their business to run on. Although we were hired for our e-commerce consulting services, we jumped at the opportunity to provide value in a new way for our client.

We didn’t have time to train their employees or implement automated systems, so we quickly developed a shipping process that was admittedly low-tech, but highly impactful, and followed Amazon’s rules. We also created custom carton labels that met Amazon’s requirements and worked seamlessly with the systems and hardware our client uses in their warehouse.

We helped deliver $26 million in sales, in only 4 months, with 100% accuracy for inventory and payments, and no financial penalties. Our client shipped 60,000 units per week using the process we developed and the custom carton labels we created. Our solution was scrappy but effective. Both teams were flexible and willing to try something new to delight our customers.

A well-known consumer healthcare brand was on Amazon for many years but hadn’t made it a priority. The majority of their sales are generated in alternative markets, often with insurance companies reimbursing the cost of their customers’ purchase. E-commerce was not a focus, and rightfully so. Their past results simply didn’t justify further investment.

We agreed to manage their Amazon business for 5 months. It was a unique, short-term sprint that was designed to prove our value and demonstrate results for their leadership team. We didn’t have time to launch new products or build deep loyalty with customers, so we prioritized an improved customer experience and robust advertising strategy.

By the end of our 5-month partnership, our client’s Amazon sales grew by 86%. Our short, 5-month sprint turned into 15 months, and counting. Sales are now up more than 150% and a loyal customer base is driving conversion rates above 30%. Our client gained clarity into the role Amazon can play in their future, while supporting the legacy business that built their foundation.

We partnered with a leading healthcare products manufacturer to provide full-service management for their Amazon retail business. After selling 1,000+ SKUs to Amazon as a vendor over 8 years, they were stuck below $400,000 in annual sales. Based on our experience and track record, we were hired to do it all, and trusted to lead their Amazon business to new heights.

Our diagnostic deep-dive uncovered 3 areas of focus that became the foundation of our strategy. It was simple, but extremely effective. (1) We added 1,000 more SKUs, doubling the size of their catalog, (2) we improved the customer experience with better written and digital content, and (3) we launched Amazon Ads, allowing us to reach more customers.

The results? Record sales and a digital presence that are building brand loyalty with new customers in a growing market. Within 2 months, they achieved +205% growth compared to the year prior. In 1 year, we quintupled (that’s 5X) their Amazon business. After 5 years together, their Amazon sales are on-pace to break $6 million annually. That’s true partnership!